One of the biggest complaints about wearables is the relatively low adoption rate by the mass market. Withings is betting that price is a significant barrier and its reduction could lead to wider adoption beyond the Quantified Selfers. It’s gambling on that premise with a the launch of a $150 smartwatch called Activité Pop at the Consumer Electronics Show in Las Vegas this week,according to a company statement.
The smartwatch doubles as a fitness tracker. A goal and activity like walking, running or swimming is recognized by the device and it has a second hand that shows the user progress made towards their goal. The watch vibrates once the goal is achieved. At night, the watch monitors sleep quality and uses a vibration alarm. It also syncs with a companion app, Health Mate, to help users visualize their data. It doesn’t require the headache of charging because a battery powers it for eight months.
A smartwatch with a more budget conscious pricetag seems like just the kind of thing the healthcare industry would welcome — a passive device that’s accessible enough for mass market users to monitor their health.
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