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  • SEHTA & PDD Design Thinking Workshop

SEHTA & PDD Design Thinking Workshop

22 May 2019
09:30 - 15:00 (10am start)

PDD Innovation, 87 Richford Street, Hammersmith, London, W6 7HJ

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SEHTA and PDD Innovation are running this workshop to introduce participants to the discipline of Design Thinking, a Human-Centered Design (HCD) approach to innovation with a particular focus on concept prototyping and testing. Participants will be introduced to how Design Thinking can be used.

Thinking can be used to:

  • Understand the needs of the different stakeholders
  • Encourage frequent modelling and sense-checking of ideas
  • Engage stakeholders in participatory research to further improve concepts
  • Promote effective interdisciplinary collaboration
  • Provide teams with a repeatable way to innovate

Who should attend?

Those who wish to accelerate innovation within their organisation who are interested in Design Thinking or those who want to improve their skills in the areas including:-

  • Designers, researchers, user experience professionals, marketers, consultants, engineers, product managers and learning professionals interested in Design Thinking
  • Business, non-profit, government and academic leaders involved in embedding innovation into their organisations

Workshop Overview

  • What we think we know – Stakeholder mapping
  • Knowing more – Interviewing/Contextual research
  • Using what we know – Rapid Concept Modelling/Co-creation
  • Testing what we know – Usability Testing/Heuristic Review

The course will offer:

  • Practical and hands-on with a focus on learning-by-doing, using several different practice exercises that combine individual work with small group collaboration
  • Taught by experienced practitioners working in product, service and experience design
  • Flexible framework and methods relevant to different industries and design challenges, inc digital products, physical products, services, processes and policies and applicable across the entire product/service development lifestyle (front end and back end)

Places are limited, so please book today to reserve your place. The organisers have the right to review all applications. Payment is required by 3rd May and if you wish to cancel your place, we must be notified by Friday 17th May at the latest in order to receive a full refund.

For more information visit the SEHTA website.

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